Why is email marketing considered an effective part of digital marketing strategy?

Email marketing is a great way to connect with customers and keep them updated on your product or service. 

It's also an effective way to promote your brand, gather customer feedback, and build relationships. 

Email marketing can be cost-effective and time-effective, making it an excellent tool for digital marketing strategy.

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Why is email marketing considered an effective part of digital marketing strategy?

Email is considered an effective part of digital marketing strategy for several reasons.

"Email marketing has the highest conversion rate at 66%, when compared to social media marketing, direct mail, and others. – DMA. A message is 5x more likely to be seen via an email than via Facebook message or post." - Campaign Monitor

1. Email is Personal

Email lets customers connect with businesses personally, which helps build trust and customer loyalty.

2. Email is Time-sensitive

Most email recipients check their email regularly, making it an ideal platform for communicating important information.

3. Email Marketing is Engaging

Emails are designed to be engaging, resulting in higher open and click-through rates.

4. Email Marketing can be Integrated with Other Digital Efforts

Email marketing can be integrated with other digital marketing efforts, such as website design and SEO.

5. Email Marketing Can be Targeted

Email marketing has become a powerful tool for businesses of all sizes. It allows you to reach your target market with a relevant message to them and can be targeted to specific demographics or interests. 

There are several factors to consider when setting up email marketing campaigns, including the target audience, the content of your emails, and the delivery method. You also need to consider how often you will send messages and the budget you have available for email marketing.

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